First Steps Nursery

We were commissioned by the First Steps Nursery Group, to support them in their push to raise brand awareness, and drive enquiries/applications for their, Poole, Portsmouth & York locations.

Our brief was quite open, with the First Steps Team entrusting our expertise to deliver an effective marketing programme that could increase leads, drive sales engagement, and provide an additional layer of value to their existing customer base through high quality content that aimed to inspire and educate their audiences.

Solution

Once we had taken a real time view of the current operation, and reviewed their current marketing activities, we took a consultative approach to immediately offer solutions that the First Steps Team could deploy in house, to ensure they could close leads more effectively, and take that opportunity to share an understanding of the work we would be undertaking with the wider nursery staff.

Thereafter we deployed a series of advertising campaigns, creative content and set to work on building a website that could scale with the business, and allow them to more effectively communicate their value proposition to parents and carers.

Results

As a result of our close collaboration with the First Steps Nursery team, we were able to consistently increase lead flow by 70 percent, based on data held from prior to our engagement began. With this, we have implemented solutions, assets and processes that have enabled them to close a significant amount of those leads into new business.

We have supported customer retention through the delivery of high value content, focussing on better supporting parents and carers with their child’s daily care routine. As well as consulting the team on ways they could add value both on-site and in real time, leading to a more enhanced customer experience from both a parent and child level.

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